Our Definition of Entrepreneurship

We define entrepreneurship as working for yourself, taking a product or service to market without the support of a boss. This includes Gig Economy jobs – functionally, TaskRabbit workers, Lyft drivers, etc. are operating as entrepreneurs.

Our Mission

Our mission is to empower underrepresented young adult entrepreneurs with the right support, from the right people, at the right time in their journey.

We work with 18 to 29-year olds who have their own business idea and are underrepresented in business ownership – low-income, women, people of color, immigrants, LGBTQ, formerly systems involved, and other groups.

Notable Achievements

We have worked with over 1,200 underrepresented young entrepreneurs. We have helped over 800 young entrepreneurs create business models and plans, and provided 160+ with one-on-one business advisory & mentoring services.

Of these supported young entrepreneurs, we have helped create or grow 60+ businesses, and 80+ new jobs.

Our Initiative Goals

I would like us to create an entrepreneurship ecosystem for underserved entrepreneurs so strong that we massively increase our impact on entrepreneurs in Oakland, with a real ability to impact the success of our entrepreneurs. We should become a model for an entrepreneurship ecosystem that other cities seek to replicate, the same way that cities want to replicate Silicon Valley.

  1. Referrals: Can we easily cross-refer entrepreneurs to each other’s services?
  2. Fundraising: Can we collectively increase the size of the pie? Can we bring more money and attention to entrepreneurship education, as it is currently drastically under-funded?
  3. Space: Can we create a small business entrepreneurship ecosystem and communal space for our partnership?
  4. Volunteers: As our organization is powered by many volunteers (and I know others in the partnership don’t rely on volunteers), can we collectively recruit more professionals and experienced business owners to support our entrepreneurs?
  5. Idea sharing: Can we create an effective and engaging way for partners to support each other and share innovative ideas that lead to greater impact and more success for our entrepreneurs?